Director of Web & Digital Experience – Mexico City
We are seeking a leader to join our marketing team supporting all things Web and Digital Experience for across three distinct and dynamic brands: Sequoia, Transform and SemperVirens. In this role you will define and drive the strategy of compelling digital experiences that attract, inspire, engage, and convert prospective targets for each business. This includes supporting multiple go-to-market motions, spanning B2B sales-led growth as well as the management and scaling of a SaaS business with product-led and hybrid acquisition models.
This role requires a high level of collaboration with teams across Marketing, Product, Web Engineering, and Creative to develop shared goals, translate business objectives into long-term roadmaps, and deliver cohesive customer experiences.
An ideal candidate has a track record of owning the strategy and execution of sophisticated, cross functional web strategies in a results-driven environment. You have a data-driven mindset, lead with a customer-centric approach, take an analytic approach to problem-solving and have a strong understanding of what data drives impact. You are comfortable operating at the intersection of brand, demand, and product experience, and understand how web strategy differs across enterprise B2B and SaaS motions.
In this role, you can expect to:
• Own the overarching web strategy, including site updates, landing page experiences, testing and optimization that support acquisition, conversion, and retention. This includes supporting both B2B sales-led funnels (account-based, lead capture, qualification) and SaaS growth loops (trial, demo, self-serve).
• Collaborate with Marketing, Web Engineering, Creative, and Product teams to build site experiences for campaigns, product initiatives, tests, and always-on programs, ensuring accurate messaging, timing, and capabilities needed to execute.
• Drive continuous experience improvement through the development of an ongoing web experience roadmap and weekly sprint planning that is aligned to short-term and long-term opportunities.
• Analyze and monitor page performance and user behavior across site landing pages, generate data-driven hypotheses that inform strategies and uncover areas of opportunity to improve the web experience.
• Develop a deep understanding of our members and site visitors through data, insights, and cross-functional partnerships (Analytics, Engineering, and Consumer Insights). Leverage those insights to inform site strategy.
• Partner with Analytics to establish a clear measurement framework, define KPIs, track and analyze website performance, and manage forecasts.
• Define and execute on SEO/AEO initiatives and content opportunities that improve website visibility and performance. Align content strategy to both high-intent B2B decision-makers and SaaS users researching solutions, features, and use cases.
• Leverage personalization capabilities to create digital experiences aligned to audiences and channels.
• While not a requirement for this role, an ideal candidate would also be able to lead strategy for all paid digital programs (PPC, display, and retargeting), drive execution directly or through a local agency, and optimize spend across channels to drive qualified traffic, conversions, and measurable ROI.
• Establish systems of governance, standards, technical requirements, and define resources needed to implement site strategies.
To thrive in this role, you have:
• 7+ years experience leading integrated web strategy and complex web programs at a tech, consumer finance or innovative, consumer brand. Experience working across B2B and SaaS business models is required
• Strong leadership presence with ability to lead, influence, and direct projects and processes across multiple teams.
• Experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools including CMS (Wordpress & Webflow), A/B testing tools, site analytics (Google Analytics), account targeting intelligence (6Sense) and business intelligence tools.
• Well-versed in the technical aspects of running a website, UX, SEO, domain management, HTML/CSS/JavaScript.
• Demonstrated understanding of SEO fundamentals and the interaction between site architecture and content to deliver organic traffic performance.
• Effective communication skills with the ability to articulate strategies and plans to a wide variety of audiences.
• Effective communication and presentation skills; ability to articulate strategies, story-tell with data, and present plans to leadership and stakeholders across the organization • Ability to adapt and thrive within the fast pace and ambiguity of a growth organization