Overview
At Lupa, we're hiring a Growth Marketing Lead to own the paid-acquisition engine for a lean, AI-native hospitality company operating at the intersection of luxury real estate and short-term stays.
This is not a brand or content role. It's a hands-on operator seat where one person owns the entire direct-booked revenue loop: paid traffic in, booked nights out. You inherit a stack, a budget, and real brand traction — and your job is to find the leaks, fix them, and build a running, always-on engine that prints revenue.
If you get excited by dashboards, LTV:CAC math, and daily creative reps — and you've actually moved these numbers before, more than once — this is your kind of role. You'll work alongside a founder who is still hands-on in marketing, a distributed team split between Chicago and Latin America, and AI tools woven into the daily flow.
What You'll Do
Own direct-booked revenue end-to-end. Paid traffic → landing page → booking flow. Your number.
Run the LTV:CAC power engine. Optimize spend against profitable lifetime value — not CAC in a vacuum. Target LTV:CAC of 3:1 or better.
Define, hit, and beat core metrics: CAC, CVR, and payback.
Manage always-on paid across the full surface — every booking event, every unit type, every guest profile. Not campaign bursts; a running engine.
Ship creative, copy, and offers on a cadence: daily reps, weekly winners, monthly portfolios.
Own tracking and attribution. Accurate, visible, and boring — the way it should be.
Build and rebuild landing pages that beat baseline.
Write the playbook. Document what works and hand it to the next hire.
Report daily. Numbers on the wall.
First 30 days: Complete a full funnel audit, set baseline numbers, launch your first paid tests, and deliver a one-page roadmap. By day 90: CAC down, CVR up, LTV:CAC trending to target, one winning creative theme, daily reporting live. By month 12: Direct paid drives a meaningful share of room revenue, LTV:CAC over 3:1, payback inside target, a stable always-on engine, and your first junior hire onboarding.
> Note: This is a hands-on operator role for the first ~6 months. Team building begins when the engine is profitable — not before.
Who You Are
Must-haves
You've managed $20k–$50k+/month in paid budget, hands-on in the account (not overseeing an agency). Meta Ads required.
You've built or rebuilt landing pages that beat baseline — and you can bring proof.
You're fluent in CAC, CVR, LTV, and payback. You don't look these up.
Strong direct-response chops — not brand-only.
Heavy AI tool use — Claude or equivalent in your daily flow.
Built-in urgency. You move fast, and you've owned a P&L line before.
This is not for you if you are…
An agency (we hire operators).
A brand-only or content-only marketer (that's a different role here).
Someone who needs 6 months to ramp.
Someone who's never owned a P&L line.
Someone who hates dashboards.
Nice-to-haves
Experience in hospitality, short-term rentals, or a two-sided/marketplace-style business.
Bilingual English/Spanish.
Comfort building lean systems with automation rather than headcount.
What's In It For You
Base compensation: USD $55,000–$75,000/year.
Variable pay: A quarterly bonus tied directly to LTV:CAC and direct-booked revenue. Performance is public — top performers earn the next role.
Growth: Real ownership from day one. As the engine scales, you build and lead the team beneath you. Clear line from operator to leader.
Culture: Small, elite, ownership-only team. Decisions move at speed, politics get cut, and A-players paired with AI outperform average operators.
Application
The final step is a 60-minute live paid-acquisition work sample — a fixed budget, simulated evidence, visible AI use, and real-time revision. It never touches a live account or customer data.
Apply through Lupa and let's talk.