Overview
At Lupa, we're hiring an Advertising Operations Specialist to join a fast-growing, LatAm-based team building the future of multi-location digital marketing. Our platform helps brands and franchisees launch tailored local campaigns across search, display, video, social, maps, and ecommerce — all while keeping brand consistency intact, powered by AI-driven recommendations and predictive insights.
This is a senior individual contributor role for someone who owns campaign execution end-to-end and thinks strategically. You won't just run campaigns — you'll partner with Customer Success and Analytics to turn performance data into smart recommendations, and bring the rigor to build repeatable processes as the team scales. If you love working alongside AI-assisted tooling (knowing when to trust the platform and when to step in), and you bring a worldly, best-practice perspective on what "great" looks like, this role is for you.
You'll report directly to the Head of Advertising Operations and Technology.
What You'll Do
Plan, set up, and manage digital advertising campaigns across major platforms — Google Ads, Meta Ads, DV360, The Trade Desk, TikTok, and Snapchat.
Monitor and audit automated bidding, targeting, and budget decisions — knowing when to trust the platform's optimization and when to intervene.
Analyze campaign performance data and translate it into clear, actionable strategic recommendations (not just reports).
Partner with Customer Success to understand client brand goals and provide platform and channel guidance (direct client contact is handled by the CS team).
Collaborate with Analytics to ensure tracking, reporting, and attribution are accurate across campaigns.
Build and document repeatable processes for campaign setup, QA, and reporting as the team grows.
Proactively identify risks to client objectives and create mitigation plans.
Onboard over your first two months, then take full ownership of a set of brand accounts.
Work with a distributed, remote LatAm team in a highly collaborative environment.
Who You Are
Must-Haves
4–7 years of professional experience in advertising operations.
Hands-on experience managing campaigns in at least one major platform: Meta Ads Manager, Google Ads, DV360, or The Trade Desk.
Strong organizational skills and a proven track record of implementing and following structured processes.
Strong analytical skills — able to read performance data and turn it into a strategic recommendation.
Excellent written and verbal communication; comfortable presenting your reasoning and strategy in real time, in fast-moving conversations with senior stakeholders.
Fluent Spanish and English (C1/C2) — you can communicate efficiently and directly, without a translator or intermediary.
Based in LatAm.
Full ownership mindset, proactiveness, and the confidence to bring bold solutions rather than playing it safe.
Nice to Have
Google Tag Manager experience (the team can train you if needed).
Background in agencies or SaaS/AdTech platforms.
Exposure to CTV, DOOH, TikTok, or Snapchat as these grow in the channel mix.
Experience with both B2B and B2C business models.
Bachelor's degree in a related field.
Openness to growing into a leadership role over time.
What's In It For You
Compensation: Monthly rate in the range of USD $3,300–$4,000/month, depending on experience and skill set.
Contractor Agreement — fully remote, LatAm-based.
Three weeks of fully paid vacation.
Growth: A clear path to grow into a leadership role over time while starting as a senior individual contributor.
Work setup: 100% remote within LatAm, on a collaborative, distributed team.
Interview process:
Lupa Screening (30 min)
Interview with the Head of Advertising Operations and Technology (30 min)
Interview with an AdOps Specialist from the team (30 min)
Final interview: live case study (1 hour)
ApplicationReady to take ownership of high-impact advertising operations on a platform that's redefining local marketing? We'd love to hear from you.